LAZULI:
An Artistic Dialogue
AUDACIOUS. SURREAL. FUTURISTIC.
. . .
At the heart of our Atelier, a profound love for art inspires everything we do. Born out of this passion, is LAZULI: An Artistic Dialogue—a stunning amalgamation of the surreal and futuristic; the ultra and unconventional. This new collection of seventeen meticulously crafted pieces represents a departure from conventional jewellery. With the deep blue lapis lazuli stone delicately nestled within the golden embrace of the lazuli motif, each creation stands as a testament to artistic innovation and refined craftsmanship. However, beyond their aesthetic allure, these pieces weave a narrative that transcends mere adornment. Through each of them, a story unfolds, celebrating the multifaceted essence of womanhood in all its grace, strength, and resilience. An ode to the timeless spirit of femininity, reimagined for the modern age.
Co-founders, Kaabia and Sasha have forever been dedicated to crafting exquisite jewellery that etches a lasting memory, has a noteworthy impact, and narrates captivating stories. Aligned with this vision, the brand introduces a fresh perspective on art— exploring forms that evoke euphoria and embrace novelty. Their initial impulse was to explore hair as a new medium for creative experimentation, leading the house to collaborate with artist Marcelo Pedrozo to create iconic portraits that seamlessly marry minimalism with surrealism.
"The concept is surreal, futuristic and artistically bold." mentioned Kaabia and Sasha, who aspired to honour femininity by presenting strong women of diverse ages and ethnic backgrounds through their innovative contemporary products and hairstyles.
This bold pursuit aims to challenge conventional beauty standards, to embolden women with confidence and freedom in self-expression. After all, what better couture than wearing confidence itself?
"Every OH Muse had something special about her, and when the brands attributes flawlessly fused with their personalities, we knew the impact the campaign would make", continue the cofounders on envisioning the OH Woman of the future.
"This is the kind of magic only artists of the future can create. When we were brainstorming on what we imagined Lazuli to be, ground-breaking was the word and I was all-in for it," states Marcelo, who helped bring Outhouse's vision to life with his eccentric hair styles that not only pushed artistic boundaries but also culminated in the birth of a one-of-a kind aesthetic fusion.
With this latest dialogue, the house has aimed at crafting a narrative for women to be, embrace, and cherish their beautiful selves. The essence of this campaign is to empower women, celebrating their individuality and encouraging them to embrace their unique identities.
By marrying innovative artistry in fine jewellery with the intrinsic attributes of each muse, Outhouse aspires to make a novel statement in fashion—one that is both revolutionary and profoundly personal.