Every era of Outhouse celebrates women who embody its essence, women who lead, create, and command their worlds with quiet conviction and unshakable style. Among them stand Rumana Nazim and Dolla Baruah, two distinct forces united by a shared philosophy of strength through individuality.
As the founder of The Edit in Dubai, Rumana Nazim curates a universe of conscious luxury where design meets purpose. In Mumbai, Dolla Baruah transforms chaos into creation, shaping pop culture through her intuitive approach to fashion styling. One builds spaces that inspire, the other crafts stories that resonate. Together, they represent what it means to be an Outhouse Boss Woman, visionary, fearless, and entirely self-defined.
Their worlds unfold in different rhythms. Rumana’s in the calm precision of curation, Dolla’s in the electric pulse of creative motion. Yet their journeys echo the same truth. To be a boss woman is not merely to lead but to build with intent, to create with courage, and to stand in one’s power without apology. They are the women who wear Outhouse not just as adornment but as affirmation, of strength, individuality, and the quiet art of control.
Dolla Baruah: Fashion Stylist
In Baruah’s world, control is instinct and style is language. She moves through the frenzy of fittings and flashbulbs with calm precision, her humour disarming but her authority unmistakable. “Everyone suddenly becomes a stylist on set,” she says with a knowing smile. “The intern has ideas, the photographer’s cousin has ideas, and I’m just trying to keep the look intact.” Beneath her composure lies the poise of someone who thrives in motion, turning chaos into creation.
Her work is a masterclass in modern storytelling through clothes. Dolla has become one of India’s most dynamic stylists, known for shaping pop culture moments that feel effortless and authentic. From transforming Tania Shroff into a glammed-up Posh Spice for Halloween to curating modern royal elegance for Princess Gauravi Kumari of Jaipur, her eye balances personality with precision. Every look she creates carries her signature blend of edge and ease, revealing a quiet confidence that defines her as one of fashion’s most assured voices.
As an Outhouse boss woman, Dolla represents the brand’s spirit of individuality, craftsmanship, and creative fearlessness. Her approach to styling mirrors the Outhouse philosophy—bold, intuitive, and deeply expressive. She designs from instinct, guided by emotion rather than trend. “When I’m building a look, it isn’t just about what’s fashionable,” she says. “It’s about how it makes someone feel: powerful, comfortable, like themselves.”
Her fashion journey began far from the studios of Mumbai. Raised in Kuwait, Dolla grew up within a world of tradition and modesty, yet found herself drawn to the glamour that unfolded on television screens. “My world was incredibly sheltered,” she recalls. “Fashion became a form of freedom, a way to explore identity.” The contrast between her reality and what she saw onscreen sparked a lifelong fascination with transformation. Clothes became her language of expression, a tool for storytelling that she continues to refine with every project.
Her personal style reflects this balance between restraint and expression. “Understated yet refined, minimal and bohemian, inspired by water and my travels,” she describes. She gravitates toward timeless silhouettes that shift with her mood, often choosing a maxi dress layered with a statement jacket. The simplicity of her wardrobe reflects clarity rather than constraint; each piece is chosen with intention and ease.
Music has also shaped her aesthetic. “I grew up on hip-hop and rap,” she says. “It was full of strong women who owned their individuality.” Among her icons is Rihanna, whose constant reinvention and unapologetic energy remain a source of inspiration. “She embodies the idea that style is personal power,” Dolla explains.
Among Outhouse’s creations, she finds herself drawn to the Zodiac Collection. “I’ve always been fascinated by astrology,” she says. “It connects emotion, energy, and symbolism.” The use of Lapis Lazuli, her favourite stone, resonates deeply with her. “There’s something magnetic about the contrast of gold and deep blue,” she notes. “Blue has always been my colour. It feels calm yet powerful.”
To Dolla, accessories are not additions but anchors, the final note that completes a story. “You can always tell when something has been made with intention,” she says. “That awareness changes how you carry yourself.” It is this sensitivity to detail that aligns her with Outhouse’s philosophy of creating pieces that feel alive with meaning.
Behind her cool composure is a woman who leads with vision. “Things rarely go as planned,” she admits. “Shoes go missing, outfits don’t fit, people change their minds seconds before the camera rolls. But that’s the work. You adapt and keep moving.” Her ability to navigate unpredictability with grace and humour is what makes her not just a stylist but a leader.
Dolla Baruah stands as the embodiment of the Outhouse woman. Her craft celebrates strength without noise and sensuality without excess. Every look she creates feels intentional, every decision layered with meaning. In her world, fashion is not about perfection but presence; a reflection of individuality, confidence, and quiet power.
Rumana Nazim, Founder, The Edit, Dubai
Within the creative heartbeat of Dubai’s Alserkal Avenue stands The Edit, a concept space imagined and built by Rumana Nazim, the woman redefining what modern luxury means. Founded in 2018, The Edit is far more than a boutique. It is an ecosystem, a living, breathing intersection of fashion, art, design, and community. Inside its calm, contemporary interiors, you’ll find a world curated with intention, from women-founded fashion labels and sculptural jewellery to thoughtfully designed homeware, beauty essentials, and an organic matcha and speciality coffee bar. For Rumana, The Edit represents a lifestyle rooted in purpose and consciousness rather than consumption.
A former lawyer, Rumana’s path to fashion was one of clarity and conviction. “I didn’t think I would end up in fashion,” she reflects. “But even then, I was always drawn to beautiful things, not just how they looked but the stories behind them.” Her eye for design and her understanding of meaning in aesthetics led her to create The Edit, a space that would bridge style and substance. “It was never about trends,” she says. “It was about building a space that celebrates intention and creativity in equal measure.”
Rumana’s vision of The Edit extends beyond retail. It is a sanctuary where discovery feels mindful, not hurried. Alongside its curation of fashion, jewellery, and lifestyle objects, The Edit regularly transforms into a cultural forum, hosting art exhibitions, wellness gatherings, and conversations centred on empowerment and community. Every brand in the space is chosen for its ethos, authentic craftsmanship, ethical production, and emotional connection. “Fashion has a transparency problem,” she admits. “There’s a lot that people don’t see behind the glamour. For me, it’s not enough to be sustainable. It has to be human. The people behind the process matter most.”
That sense of grounded leadership is what defines Rumana Nazim as the Outhouse Boss Woman. Like the brand’s ethos, she thrives on strength through individuality and elegance through intent. She moves with precision, leads with empathy, and builds with vision while staying deeply connected to the art of the everyday.
Her personal style is a reflection of that philosophy. Clean lines, strong silhouettes, and timeless tailoring form the foundation of her wardrobe. “My style isn’t fussy,” she says. “Whether it’s a busy workday or an evening event, I lean toward pieces that are well-cut, timeless, and quietly strong.” Oversized blazers, crisp shirts, and classic white trainers form her daily uniform, always elevated by one bold accessory. “I love gold jewellery that feels sculptural and statement-making,” she says. Her current favourite is the Outhouse Shroom Hoop Earrings. “They instantly lift a look and transition seamlessly from day to night.”
Her icons are women who dress with authenticity and purpose. “Phoebe Philo, always,” she smiles. “Her work reminds us that clothes can be powerful without being loud. I admire women who create for themselves, who understand strength in subtlety.” It is that same quiet authority that defines Rumana herself, an entrepreneur, curator, and creative who has built a brand that reflects her values with precision and grace.
Today, as The Edit continues to evolve, Rumana Nazim remains at the forefront of Dubai’s conscious luxury movement. She is both visionary and grounded, a woman who proves that beauty and integrity can coexist, that creativity can be disciplined, and that leadership can be quietly commanding.
A true Outhouse Boss Woman, Rumana embodies the new language of modern power — refined, self-assured, and driven by purpose. Her journey reminds us that the most inspiring style is not about adornment alone but about how we choose to shape the world around us.