Women's Day: An Ode By Outhouse Founders
Unapologetic. Unstoppable. Bold
In a world where words mean very little, for Outhouse co-founders, Sasha and Kaabia Grewal these words encapsulated the aura of womanhood. Fashion was intrinsically woven into the very fabric of this essence. They add, “Fashion has always been at the core of our hearts since we were little. Like most girls, it began with our mother; she took us to her jeweller at an early age and made us fall in love with all things sparkly.”
The hills have eyes, the walls have ears, but for the sister-duo determined to fuel the embers of complex muliebrity, it was the jewellery that did the talking. They envisioned creating something by and for women—and so began the journey of Outhouse, a women-led, bridge-to-luxury brand that would soon become synonymous with fierce unabashed femininity. The co-founders assert, “We had a vision to empower women, enabling them to embrace their individuality and make a powerful statement with every adornment.”
Which is why International Women’s Day resonates profoundly with the brand—a day that holds a mirror up to the brand’s ethos and commitment. With women also making up a significant portion of Outhouse’s workforce, including over 20 female artisans, this is not just a moment in time but a reminder of the brand’s core values.
Since its genesis, championing and crafting stories for women has been the heart and soul of Outhouse. Its fruition, driven by the travels, and experiences of its founders. As Helene Cixous famously wrote: “Women must write through their bodies…”— and for Outhouse, statement jewellery is the choice of language that brings these narratives to life. Every intricate motif, every delicate accessory, was an ode to authentic self-expression: unafraid to take up space, unapologetically glorious in every facet. Womanhood was never a monolith; it was a smorgasbord of personalities—and the jewellery was a living proof of it. Each collection carried a distinct identity that intrinsically linked it to femininity.
The visual storytelling is a vital force in this ever-evolving narrative, shaping each campaign into an avant-garde reimagination of the Outhouse Woman—powerful, enigmatic, and unapologetically bold. The co-founders affirm, “It’s about empowering women to embrace their strength and express themselves fearlessly. We aspire to honor femininity by showcasing powerful women, each radiating their own unique confidence and individuality.”
Fluidly juxtaposing form and function, the bold and the delicate, the Grewal sisters redefined the ubiquitous into a unique bullhorn for the unconventional, the adventurous and the victorious. The elegant albeit individualistic designs struck a chord with powerful women, becoming the cornerstone of a global community—where each owned her narrative through style. This essence was woven into the brand’s narrative, product, and experience, crafting a legacy that reflects personality, vision, and audacity.
With each campaign and collection, Outhouse aims to transcend traditional boundaries, inntertwining bold, innovative aesthetics with exquisite craftsmanship. This amalgamation of high fashion, groundbreaking design, and ethical values ensures that every piece from Outhouse is not only a statement of style but also a celebration of individuality and conscious luxury.
In Lazuli, the elusive Isla Van Damme exudes a fearless, disruptive spirit, while in Gaze, Jasroop Kaur Singh unshackles convention, stepping into the brilliance of her unorthodox allure. The Outhouse Woman is not merely a presence—she is a revolution. A visionary. A curator of her own identity. She moves between rebellion and refinement with effortless grace, a paradox of elegance and audacity. Outhouse is more than adornment—it is a movement, pushing boundaries so every woman can step into her power with confidence, grace, and undeniable force.
You don’t wear Outhouse—you become it!