IMAGO SS’17 SHOWCASE AT LAKME FASHION WEEK

Outhouse showcased their collection titled ‘Imago’ which parallels a caterpillar’s transformational
metamorphosis into a butterfly with the change in psyche and growth in self consciousness that takes
place within a human in their lifetime at Lakme Fashion Week Spring Summer 2017.

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“Our interpretation of the word ‘Imago’ is ‘an idealised
image of oneself’. The collection aims to spread the
message of inner strength through the narrative of the
caterpillar’s transformation into a butterfly. It focuses on
showcasing this story through cocoon and butterfly
motifs handcrafted in metal, experimenting with 22kt
rose gold & gunmetal plating.”

KAABIA & SASHA GREWAL
Outhouse Founders

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Designer edition Swarovski crystals by Jean Paul Gaultier & Maison Margiela

The installation, covering an area of 20 ft in diameter, shows a magnified
sized cocoon as its central element, reflecting the cocoons we surround
ourselves with. The entire concept encircles the revolution of a caterpillar
and how it transforms itself into a butterfly, similar to human revolution,
which applies to us all as human beings.

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The ‘Septum Ring’ is an editorial series created for the SS’17 Collection ‘Imago’.
Symbolic of diverse odours and a passage for the spirit to the heart, the nose is a
significant element of relation, contact and expression. Breathing takes place through
the nose – it represents the circle of life.The septum ring story takes you through the
journey of the butterfly’s life, through a play on the nose.

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For our main show, we wanted to do something different. We showed the struggle of
the caterpillar while it turns into a butterfly through dance and movement. The showcase
was followed by an exhibit for an up-close and personal feel of the jewellery.

The aesthetic is a play between exquisite Swarovski crystals like the Maison Martin
Margiela Crystalactite and Jean paul Gaultier’s Kaput crystal in scintillating colours of
Vitrail Light & Bermuda Blue, supported by high quality fine CZ in black, yellow, blue,
green & pink. Coloured enamel brings the collection to life. Other enhancers include
blister pearls & full pearls in Iridescent Purple, Petrol Blue, Ivory & Scarabeous Green.

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